High & Behind the Wheel: Why Scare Tactics Don’t Work on Stoned Drivers
"High & Behind the Wheel: Why Scare Tactics Don't Work on Stoned Drivers" By Jamie "The Chronicler" Dawson The PSA Problem: Nobody Likes a Lame Anti-Weed Lecture Let's be real—most anti-drug PSAs are about as effective as a soggy joint. You know the ones: Reefer Madness vibes, exaggerated stoner stereotypes, and that weirdly aggressive "THIS IS YOUR BRAIN ON DRUGS" energy. But according to new research from AAA, cannabis consumers actually do care about road safety—they just don't respond to outdated, finger-wagging nonsense. The key? Ditch the stereotypes, embrace reality. In a pair of studies released this week, AAA found that marijuana users are more likely to listen to "realistic" messaging about impaired driving—stuff that avoids lazy tropes (looking at you, zonked-out Cheech & Chong caricatures) and instead focuses on personal responsibility, safety, and diversity. "Effective messaging about cannabis-impaired driving […]
